EVENT

The Yokohama Bay Hotel Tokyu Home > Events > Kirin Beer "Harekaze ACTION" Summer Party Campaign
Kirin Beer "Harekaze ACTION" Summer Party Campaign
Period: Friday, July 18th to Tuesday, September 30th, 2025
Protecting the fireworks festival! Supporting Japan's traditional culture
[Held at 22 TOKYU HOTELS & Resorts locations nationwide]
For every medium-sized bottle of Kirin Beer Harekaze ordered at a banquet, wedding reception, or in a restaurant, TOKYU HOTELS and Kirin Brewery Co., Ltd. will each donate 0.8 yen to the local government (※) hosting the fireworks display.
This is a collaborative campaign between TOKYU HOTELS which aims to create hotels that are kind to the earth, cities, and people, and Kirin Beer, which works to preserve Japan's traditional customs as a way of "giving back through beer."
*Local governments across Japan (with some exceptions) selected through the public call for entries for "Harekaze ACTION"
Event Overview
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Campaign Flow | 1. When discussing the beer brand for banquets and weddings held during the applicable period, please specify "Kirin Beer Harekaze." |
Location |
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About "Harekaze ACTION" | Kirin Brewery's beer has long been enjoyed alongside traditional Japanese events such as cherry blossom viewing and fireworks festivals. However, due to factors such as declining local populations, an aging population and a falling birthrate, and lack of funding, these traditional events are in danger of disappearing. To help save these events, Kirin Brewery is using a portion of its sales from "Harekaze" to support ongoing efforts to preserve cherry blossoms and pass on fireworks festivals through its "Harekaze ACTION" initiative. |
Reservations and Inquiries |
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*By law, we will not serve alcohol to anyone driving or to anyone under the age of 20.
※The photograph is an image